Your assignment is to prepare and submit a paper on imagine you are a consultant working for a computer shop owner, who is based on the high st. of a uk mid-sized town, with the annual revenue between 40.000 and 50.000. apart from selling electronic goods, some services are also offered. these inc. Before embarking on an online expansion plan, the business should evaluate the implications and the potential of the new technologies, map the needs of the online business process with the availability of the resources and capabilities in the organization, minimize the probable risks in starting the online services and adapt the products and services to the demand and existing conditions of the local market. The business can use the online marketing as an effective tool to communicate with the customers, create and provide more value to the customers, manage their relationships with the existing customers, attract new customers for customer acquisition purposes all of which will ultimate increase the profitability of the business and benefit the company as well as the shareholders of the company.
The company should start planning the expansion in online activities by a careful assessment of the demands of the UK market, the use of internet by the customers in UK and the degree of competition in the e-commerce business of the computer products and services industry existing in UK. The company should focus on online marketing from two perspectives- one including the e-business and the other including the e-commerce strategies. Since the computer shop is already established as a physical business in which the sales are done by the customers visiting the shop, therefore, the business should focus more on the e-business strategies to increase the visibility of the business. The e-business process should involve effective communication with the customers about the products and services of the business. Also, e-business activities would include advertising the products on the company website and on other popular social media sites. For this, the company would have to create and establish a dynamic and functional official website.