Chapter 4 discusses Michael Porter’s types of business level strategy. Show your understanding of these strategies, in this context, explain what you understand by “getting stuck/caught in the middle”. Why is it hard to follow an integrated cost leadership/differentiation strategy ? (Hint: this last element is related to the risk of “getting stuck/caught in the middle”)
Back up any assertions that you make with references to any course materials that you have read/watched, or articles that you have read in the news and/or on the internet, or relate any past experiences that you have had (I would like to see at least 1 reference)

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