Social differential and personality
Which of the following would be the most persuasive argument for an audience of university students voting on a university matter that will affect them?
Present a strong, evidence-based argument before all other arguments
Present a strong, evidence-based argument after all other arguments
Use a likeable source, and present the argument before all other arguments
Use a likeable source, and present the argument after all other arguments
Gemma is a female college student with low self-esteem. Sarah is a female college student with high self-esteem. Joe is a male college student with moderate self-esteem.
All three are attending a debate on a gender-neutral topic, but are distracted from the debate because they are completing coursework on their laptops at the same time. Who is more open to persuasion in this situation?
Sarah, if the argument is particularly strong
Gemma, if she had previously been exposed to small doses of the argument
Joe, if the source is likeable
All three are equally likely to be persuaded (or not)
In Festinger and Carlsmith’s (1959) experiment, participants took part in a very —— task, before being asked to tell other participants that the task was ——. The participants who were paid $20 experienced ——, whereas the participants who were paid significantly— experienced—–, and as a result rated the task as being—- enjoyable.
Fill in the gaps with – more, less, enjoyable, boring, dissonance, no dissonance.
Which of the following source characteristics are associated with greater persuasiveness? Select all that apply (partial credit is not awarded for selecting only some of the correct responses).
Perceptions of dissimilarity
Perceptions of similarity