As part of an individual assignment you are required to use blogs as part of the communication activities for your chosen project. I choose the company to be DHL Supply Chain. A series of blog posts (between 6 and 10, 1500 words in total) should be created to communicate with your target audience. The specific aim should be focused on creating and increasing awareness of your project as well as stimulating a dialogue between your chosen company and your audience.

When developing your blog posts you should give consideration to key elements of marketing mix theory in relation to the way in which you plan, develop, and execute your communications. You can be as creative as you want in relation to the blog posts and you should also develop mechanisms for engaging with your audience through encouraging them to ask questions and leave comments.

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When developing your blog posts you should give consideration to key elements of marketing mix theory in relation to the way in which you plan, develop, and execute your communications
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