Paper instructions:

1. What is social responsibility? 2. What is the application of social responsibility in selling?

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3. The following are ways to be socially responsible to your prospects. Suggest ways of doing each. a. Express a genuine interest to help your prospect b. Do not overprice the product you sell c. Supplement your discussion with product demonstration to educate your prospect

4. What is meant by ambassador of goodwill? How can a salesman become an ambassador of goodwill?

5. What is the importance of scheduled regular visits to the company?

6. Explain how salesman can be socially responsible to his competitors and to himself.

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