Part 1: Interview (summary)You are required to run an interview as per guidelines provided in class (you may do more than one if you wish). Instructions and guidelines on interview preparation and interview technique will be given in class, and you are expected to do some self-guided reading around this as well. This will help uncover higher-order motives beyond functional (evident) motives of the end user.In this section of the report you are expected to write a short summary of the key interview findings, supported with illustrative quotes from your interview transcript. (The transcript itself belongs in the appendix, not the report body.)
Part 2: Empathy mapAfter completing the interview section, organise your insights on an empathy map. Include this tool and some brief contextualising commentary for the reader. It must at least introduce the tool you’re using and summarise the key takeaways for the reader.
Part 3: Journey map After completing the interview and empathy map sections, organise your findings on a journey map. Include this tool and some brief contextualising commentary for the reader. It must at least introduce the tool you’re using and summarise the key takeaways for the reader.
Part 4: Data analysis (summary of data/discussion of key themes)Prioritise the top three to five themes appearing in your data –those likely to be most pertinent to the purpose of the research, as outlined by the assessment brief and/or your instructor. Then, conduct a brief discussion in the final section of the report (approx. 2 pages) of these key themes. Consider the following questions for elaboration
:−What data points overlapped/re-enforced one another?
−What data points seemed to conflict with one another?−If further research were being conducted ,what would your recommendations be to the research team?
−How strong/conclusive was the evidence?
−Is it likely that other users may feel very different to that which is represented in this data set?
−What key questions are still unanswered?

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