Chapter 9 Questions:
- What are the dimensions of product quality?
- Explain the product life cycle concept. What are the stages of the product life cycle? How are products managed during the different stages of the product life cycle?
- What is a brand extension? What is sub-branding?
- What are individual and family brands? A national brand? A store brand?
- What does it mean to license a brand? What is cobranding?
- What are the functions of packaging? What are some important elements of effective package design?
- What should marketers know about package labeling?
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