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Chapter 9 Questions:

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What are the Dimensions of Product Quality
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  1. What are the dimensions of product quality?
  1. Explain the product life cycle concept. What are the stages of the product life cycle? How are products managed during the different stages of the product life cycle?
  1. What is a brand extension? What is sub-branding?
  1. What are individual and family brands? A national brand? A store brand?
  1. What does it mean to license a brand? What is cobranding?
  1. What are the functions of packaging? What are some important elements of effective package design?
  1. What should marketers know about package labeling?

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