Define Value Consciousness and explain how it relates to providing a service and competitive advantage. Compare and contrast two examples from either food service or lodging retreats. How did they create value to their customers? Be specific in you analysis.

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VALUE CONSCIOUSNESS: Define Value Consciousness and explain how it relates to providing a service and competitive advantage. Compare and contrast two examples from either food service or lodging retreats. How did they create value to their customers? Be specific in you analysis.
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