Description
ESSAY FOCUSED ON A REAL-WORLD PUBLIC RELATIONS OPPORTUNITY INVOLVing in Ukraine
This task is the concept formulation and development of a practical, real-world public relations opportunity involving the student’s home country. You are required to work through the stages of the PR strategy.
OUTCOMES
1) Identify and describe just one PR opportunity involving any kind of organization and/or individual in your country. It may be related to a reputational issue, to the launch of a new product/service/concept in your market, to the capitalization of a social issue by an organization/individual with a purpose, to the reestablishment of trust after a recent crisis…
2) Taking into account the media landscape of your country (in terms of top news outlets, journalists and influencers/opinion leaders), provide an analysis and solution from a PR perspective, applying PR planning methodology (introduction/situation analysis, communications objectives, target audiences/media, strategy and tactical approach with outline of actions and expected outcomes).
Formalities:
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style
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