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Red ocean vs. Blue ocean,which have trader joe used ?

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Think in terms of the Strategy Canvas (ERRC grid).

  1. Eliminate: What attributes or characteristics of a typical industry strategy can be eliminated completely?
  2. Reduce: What product/service attributes can be reduced below the usual industry standard?
  3. Raise: What product/service attributes in our industry can we improve or enhance significantly?
  4. Create: What can we offer that has typically never been provided by companies in the industry?d
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