1. Utilize academic sources to define the following terms:
a.Service Delivery
b.Service Failure
c.Service Recovery
d.Quality Sustainability or Sustainability in Quality Service
Note: Wikipedia sites, dictionary sites, encyclopedias, etc. are not academically recognized sources and MUST NOT be used to used!
2. Research and explain the ways service failures influence and impact Hospitality and Tourism as service sectors. Also, provide an example of a service failure that you have personally experienced and provide suggestions to reduce/prevent the occurrence in the future.
3. Research and explain the role of customers’ emotions play on quality perceptions during service encounters.
4. Research and explain how service recovery impact brand reputation, guest expectations, and customer loyalty in hospitality and tourism.
5. Research a Hospitality and Tourism organization (other than Disney) associated with quality service and explain how they became linked with a quality product and exceptional service. What measures has this organization taken to maintain this reputation for quality? Do you feel this is sustainable over time? Justify (explain) your position.

MINIMUM OF 25 PAGES (excluding the title page and reference page, which must be included). A minimum of 15 references must be used and cited utilizing APA style format throughout. This paper should be a clear, concise, and professional document utilizing single-spacing, using 12-point Times Roman font with one-inch page margins.

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