• Consider this week’s reading by Kotler, where he states that “… needs are not created by advertising, but are a basic part of human make-up” (1983, p.8)
  • Do you agree with Kotler? Why or why not?

You are required to think deeply about these questions, and form an opinion whether you either agree or disagree with Kotler. We don’t mind whether you agree or disagree, it’s all about how you justify your position.

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