Need an research paper on complaint handling within the retail market of uk. Needs to be 8 pages. Please no plagiarism. Customer handling helps you in increasing the retention rates of the customers.  .Their loyalty to your company can enhance your sales and helps in increasing your yearly turnover. These complaints inform the organization what actually the customers wants, their needs and what changes they want. The importance of these points and ideas from the customers are very important due to the reason that you are actually serving these people. So these are the customer voice that meant a lot for the organization. These customer voices are actually what they really want in the product or services. The after-sale service is important because customers may feel some problems and deal with problems may help in gaining their loyalty. These customers handling isn’t important for the sales and marketing of the product but also important for the service providing companies. This article is actually based on the importance of complaint handling within the retail FS UK market. We will see what problems they were facing and how problem-solving enhances their service market.
In 2003 the life insurance company based in the UK paid the fine of 675,000 pounds due to their mortgage endowment complaints which were not handled properly. Similarly, in 2004, Life Insurance Company again paid the fine of 725,000 due to their bad handling of mortgage endowment complaints. The reason was that the company was unable to provide better services before and after the sale of its services. In 2005, the high street bank paid the fine of 800,000 pounds due to their bad customer services provided to their customers. In 2006, again the life insurance company paid the fine of 750,000. In 2007, IFA paid 330,000 of pounds as fine again due to their bad customer handling. These fines paid by the companies are the only reason for bad customer services they provide to the customers. These companies then need to take a deep look inside their customer relation services in order to know where the actual problem lies.
The company failed to give sufficient customer services as customer advisors were failed to advise the customer which service suit them most.