Need an research paper on apple, inc. Needs to be 2 pages. Please no plagiarism. Answer The mission and vision ments of a business are important elements that describe an organization’s scope of work and values that would be incorporated within its operations. They are designed to meet the needs and requirements of the customers through well planned strategy. The mission statement is explicit in its description of the way a business operates currently and vision statement defines its long term directions. The mission and vision statements of Apple Inc. are as follows (ar, 2012).

Mission statement

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The company meets the customers’ digital needs by designing and developing innovative products in the area of mobile communication, computers, accessories, including software, services and networking solutions.

Its products and services include iPhone, iPad, Mac, iCloud, etc and delivers digital contents through iTunes, iStore etc. that meet the changing preferences of customers at competitive prices.

The company constantly innovates and manufactures products to address the communication need of its small and corporate clients like education sector, enterprises and government customers.

Through strategic planning and state of the art research and development, it continuously strives to redefine communication, including future of mobile devices and computing devices.

Company is committed to diversity

Vision statement

The company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals and services in the area of technology and digital communication. The vision statement gives direction to the firm and serves as motivation for the workforce to develop collective goals and achieve them through shared learning and participatory approach.

Answer 2

Company’s mission statements clearly state its commitment to diversity. With its business interests expanded across the globe, it addresses the needs of its consumers coming from diverse background that cuts across race, culture, color and nationality. As such, it not only promotes diversity within its work environment but also strives to exploits cultural competency of its human capital to innovate and maintain its competitive advantage. It is an equal employment opportunity employer and ensures that there is no discrimination based on race, color, nationality, gender, disability etc. In fact, it is committed to ‘working with and providing reasonable accommodation to applicants with physical or mental disabilities’ ( Moreover, Affirmative action is crucial ingredient that helps managerial leadership to exploit the unique competencies of diverse workforce. Workers enjoy equal rights and opportunity, irrespective of their nativity, color, gender or race.

The organization provides constant learning environment to its workers so that they are able to upgrade their skills and knowledge to meet the changing demands of the times. . The various internal initiatives comprise of in-house training and skill development programs for people coming from different background. Most importantly, management recognizes the importance of diversity and makes effort to exploit the tacit knowledge of diverse workforce to create and develop unique products and services. Thus, diversity within the firm is vital ingredient of its success.


Annual Report. (2012). Available from: [10 December 2012].

Diversity at Apple. (2012). Available from: [10 December 2012].

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