Discussion Topics IMC Communications Planning
<> What will your own marketing communications plan be designed to accomplish?
<> What are key components of an effective communications plan, and how will you integrate them into your plan?
<> What are some of your favorite brands, and how have they positioned themselves?
<> Of your favorite brands, what are their presumed target demographics and how closely do you fit the match?
<> What news did you see this week that might relate to our course topics?