Paper instructions:

  1. Using stakeholder analysis, analyse the power and level of interest of the relevant stakeholders involved in running and regulating the London taxi business. Uber are often accused of ignoring employee rights and employee welfare. How might Uber management address their employees’ concerns? (25 marks)
  2. Apply the quality gaps model to the Uber service. Which quality gaps do you see as most important (if any)? (25 marks)
  3. Identify the factors which could be potentially damaging to Uber’s corporate reputation or brand. Using appropriate concepts, recommend how Uber can prevent these issues from developing into a crisis for the organisation. (25 marks)

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