Identify Constructs Variables that are not Directly Measurable

Paper instructions:

Q3        Identify TWO constructs(variables that are not directly measurable) in EACH of the propositions respectively, suggest the operational definitions(i.e. measurable variables) for them, and then propose ONE hypothesis for each proposition based on your answer provided.  (NO explanation needed)

1. “Cultural friction has a effect on the export performance of small-to-medium enterprises (SMEs) in Chin”

(8%) Construct 1 – Operational definition:

(8%) Construct 2 – Operational definition:

One possible hypothesis based on the answers above: (4%)

2. “Switching costs are exit barrier when customer loyalty is challenged.”

(8%) Construct 1 – Operational definition:

(8%) Construct 2 – Operational definition:

One possible hypothesis based on the answers above: (4%)