I need help creating a thesis and an outline on Dyson Corporate Strategy. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Dyson Company has a worldwide network and international presence, a strategy that enables it to earn a substantive share of the market in the most competitive markets like the USA, UK, and China. Dyson’s success can be attributed to the exceptional and robust strategic abilities that boost its competitive edge. The company corporate strategies can be analyzed by investigating its current position in terms of environment and competitors, as well as its strategic options.
Political: Dyson Company is a UK appliances manufacturer. The raising of funds in the UK is not usually easy because the rates of interest that have been high. Fortunately for the company has been able to sign a deal with a Japanese company, which led to it invest in R & D. Dyson Company requires a considerably huge amount of money to engage in R & D. The organization does certainly not receive considerable favor from the UK governing bodies. it was, nevertheless, bold enough to come up with startling innovations that have startled the industry (Hollensen, 2007).
Economic: the contemporary market situation does not offer favorable conditions to any industry to expand its business, mostly for those that relate directly to consumers. There has been an unfavorable demand of the vacuum cleaner manufacturers in Wiltshire, and hence the organization has to close down its manufacturing plant. Dyson Company is considering relocating its vacuum cleaner manufacturing firm to the Far East where the cost of labor is relatively cheaper (Hollensen, 2007). The company presently have 1150 human resource that still works in its factory despite the layoff. According to research the market share of the company by volume has gone down 25% over the past five years.
Social: The critical factor that attributed to company success in the vacuum cleaner industry is the ability to mollify the apparently shifting demand. A burdensome aspect for many organizations in the vacuum cleaner sector has been tracking the tastes, needs, and preference of the consumers, but luckily the organization has been updating itself technologically.