Carry out a case study regarding Dolce and Gabbana’s failure in the Chinese market after racist social media posts and ads. Based on primary and secondary research including academic sources.
introduction (1200 words): introduce industry, company history, business topic of the case.
business problem (2200 words): identify key problem faced by the company and circumstances. set the perspective of the reader for addressing the problem.
business questions (200): pose major business questions to the reader, in addition to broader study questions that promote discussion of the key issues of the case.
conclusions, recommendations, and potential solutions (700 words): briefly summarise case study, outline key findings and recommendations.
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