1. Many physicians think that “marketing” is another word for advertising or sales.
They can react negatively to all three words in the context of health care. How would you open the mind of a physician concerning the value and use of different promotion strategies in health care?
2. A pediatric patient has tragically died at a medical center due to an administrative mistake. As the director of public relations for the medical center, what recommendations do you have for how the hospital should handle this crisis?