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The report should consider two brands competing in the same sector Nike and Adidas

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How the brand personalities have been developed in relation to the target audience
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The report should cover the following areas:-

1.The branding identities adopted by each organisation

2.How the brand personalities have been developed in relation to the target audience

3.The branding strategies adopted by each organisation

4.How the brands are positioned against each other and similar products in the sector

5.Evaluation of marketing communication strategies used by both organisations

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