- How has the average health care consumer demographic changed?
- What role have technological advances played in health care marketing?
- How has social media affected the way people view health care? What does that mean for health care organizations?
- For example, if your hospital received terrible reviews on Healthgrades, Facebook, Yelp, and/or other social media sites, how would you manage the message and turn the situation around?
- Will technology and/or social media play a part in marketing your proposed program? How?
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