Description

I just need the Part A and this is the mind map for my brand extension which is Ben and jerry chocolate spread. The report have to pay specific attention on how existing brand equity and brand elements can be leveraged to successfully launch a new brand extensions

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for the brand audit, have to mention a and b

Product/ service idea have to talk about why is an attractive market opportunity and need key competitors and perceptual maps

Brand proposition have to talk about unique selling point which mentions from the mindmap and how supportive of the brand values, brand personality and brand identity

Brand execution have to mention the price, place and promotion and how will support the brand values, personality and identity

Measurement, suggest and justify appropriate brand measurement for the new brand launch

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