Hello, I am looking for someone to write an article on Journalism and Mass Media. It needs to be at least 1250 words. Biased information is not the final truth, and in the case where the media owner influences the kind of information to be issued, then the media fails in being independent (Uow.edu.au, 2013).

The norm of objectivity is made up of two components. One such component is depersonalization, which is a requirement stipulating that when issuing a report or information, a journalist should never express his or her own views, evaluations or believes for this may lead to the delivery of biased information. The second component balances, which involves presenting opinions of agents from both sides of a controversy, and by all means avoiding favouring one side. The policy of objectivity requires that when dealing with authoritative sources like politicians, a journalist should report the views of these sources in a way that proves that they are not favouring any one side (Uow.edu.au, 2013).

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The objectivity policy helps in making sure that the public is protected from biased information that may mislead them when making decisions. Sometimes the information to be reported might not be in conjunction with their beliefs or evaluations, and the policy helps in presenting the truth to the public during such instances. Under the responsible journalism system, the public enjoys transparency in different arms of the government and the corporate sector. Socially responsible journalism ensures that journalists working in different departments are careful about the kind of information they present to the public (Uow.edu.au, 2013).

Balance, which is part of the objectivity policy of journalism, helps in making sure that journalists give the exact information about any authoritative source of information like the government. Through perfect reporting about the activities of the government, the public is in a position to scrutinize and put the government. Such information becomes useful to the public when voting in the next government (Uow.edu.au, 2013).

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