GO to the Internet Exercise
at the end of Chapter 11, Looking at the Best. This exercise discusses how every company uses decision making and control to be successful in global markets. The assignment has you looking at Panasonic (home country
: Japan; rank: 14; RepTrak Pulse Score
: 75.71) and Procter & Gamble corporate sites to examine what new markets
they are targeting, their products and services they are offering, what new markets are they looking to enter – then answer:
1. What types of factors may influence future management decision making in these two companies?
2. What types of control criteria would you expect these companies to use in evaluating their operations and determining how well they are doing?
3. Are they questions your company would want answered
as part of their expansion process?