Description

Marketing Health Care.

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Select a Not-for-profit or For-profit Health Care Organization for your Health Care Marketing Business

Plan. The chosen health care organization will either market a new product or service to a specific target

market. You are responsible for constructing the business plan for the new product or service for the

HCO.

• Once you have chosen the type of HCO you will market for, then comes the decision of whether

you want to market a new product or service.

• Try to make the product or service as original as possible.

Goals:

Describe the competitive market and develop an effective marketing plan for a healthcare organization.

Describe the evolving health services industry structure and explain the role of marketing in healthcare organizations.

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