Paper instructons:

internal Rivalry within the industry
potential entrants into the industry
suppliers Market Power
Buyers’ Market Power
substitutes and Complements

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The format of the research paper is the consultant’s report. All references must be cited. An executive
summary must be included in the paper.  The total paper will be 20-25 pages, double spaced (not including title page, table of contents, references and appendices).

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