Instructions

  • Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different media.
  • You need to recruit a new sales team for your brand. Explain the different steps that you should follow and also, the profile of the sales professionals that you are looking for.
  • Marketing Myopia: Explain what do you think your brand should do in order to stay strong along time and avoid decline.
  • Suggest the launching of a new product or service from your brand. Explain how would you cover the different steps of New Product Development in the case of your brand.

Formalities:

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  • Wordcount: 1,000 – 1,500

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