Paper instructions

Your team will critically analyze a brand that uses influencers to achieve organizational goals.

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Explain the Difference Between Micro Environmental and Macro Environmental Factors.
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2 influencers are making an advertisement for this e-commerce platform (Trendyol) and in advertisement, influencers say that many items that can be used in a home such as furniture, coffee machine, library, television, speaker, computer etc are sold on this e-commerce site.
The title of the advertisement is “Trendyol is all you need for every need”.


Please analyze

The Micro Environmental Factors (company, suppliers, marketing intermediaries, competitors, publics, customer)

The Macro Environmental Factors (demographic, economic, natural, technological, political, cultural)

I would be very grateful if you could help, thank you.

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