Paper instructions

Your team will critically analyze a brand that uses influencers to achieve organizational goals.

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Explain the Difference Between Micro Environmental and Macro Environmental Factors.
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2 influencers are making an advertisement for this e-commerce platform (Trendyol) and in advertisement, influencers say that many items that can be used in a home such as furniture, coffee machine, library, television, speaker, computer etc are sold on this e-commerce site.
The title of the advertisement is “Trendyol is all you need for every need”.

Question;

Please analyze

The Micro Environmental Factors (company, suppliers, marketing intermediaries, competitors, publics, customer)

The Macro Environmental Factors (demographic, economic, natural, technological, political, cultural)

I would be very grateful if you could help, thank you.

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