Provide background information about your chosen company, including topics such as the company name, industry sector in which the company operates, products, and target market. Elaborate and use research.
Explain what strategic planning is and why it is important to a company by giving practical examples and synthesizing strategic management theories, principles, and concepts using research.
Identify and present an opportunity for your chosen company to expand into an international market.
Conduct a competitive analysis on your chosen international market.
Identify and explain which of the three main approaches to international strategy is most appropriate for your company to employ as it expands into this new market.
Explain the cross-border strategic moves your company faces by expanding into the international market.
Assessment Part 2 Requirements:
Explain the value of expanding into your chosen international market from the perspective of diversification strategy.
Explain whether it is best for your company to acquire an existing business, engage in corporate venturing, or establish a joint venture to enter your chosen international market.
Will your company diversify into a related, unrelated, or related-unrelated business? Explain your strategic decision.
Provide recommendations on how your diversification strategy can be profitable for your company.
Develop and present SMART goals that will drive your company to successfully enter your chosen international market (conduct research).
Develop a business letter to persuasively present your strategic framework for expanding the company into your chosen international market.

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