Paper instructions:

PURPOSE The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business. REQUIREMENT Assume that you are the general manager of a luxury retail company in Malaysia, for examples Burberry, Prada, and Coach. Prepare a report to assess the need for customer relationship marketing (CRM) by highlighting its advantages and disadvantages to the business.

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