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Obama CHA CHAVE WE Porticipants in a Virginia rally for then-presidential candidate Barack Obama held up boxes of Obama O’s cereal that were created by Airbnb’s founders to help raise funds. Photo: Kevin Dietsch/UPV/Alamy we had proven to him we had hustle, we had grit,” Mr. Gebbla said years later, acknowledging how weak the financial case was. “If we could figure out how to sell breakfast cereal for $40 a box, we could figure out how to make our website work.” Airbnb, which expects to go public next year, was valued at $31 billion as of March 2017 and has driven big global changes to the hotel and travel industries. Data and analytics are only going to keep growing. As legendary management consultant w. Edwards Deming said, “In God we trust. All others bring data.” But you might want to pack a box of cereal, too. Assignment Guidelines: After reading the article, please answer the following questions keeping the following in mind: • Use a few sentences (2 to 4) to answer each question completely and correctly. Number your answers to correspond to the questions Use proper spelling, grammar, and punctuation. Proofread your work before submission. If you refer to any outside sources, be sure to cite them. Question to Be Answered 1. How can data improve the decision-making process? 2. When is it best for executives to rely on instinct rather than data-driven insights? 3. How can managers improve their ability to use intuition to guide their decision-making processes? 4. What is the best way to use data to aid the decision-making process? 5. What biases can data introduce to the decision-making process? 6. Do you rely on your intuition to make decisions? Briefly explain.

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