Paper instructions:

1. Compare How do consumers make purchasing decisions and how do business buyers make their decisions?

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2. How can companies evaluate and select specific international markets ti enter?

3. How should business markets be segmented?

4. How can a firm develop and establish an effective positioning in the market ?

5. How do marketers identify and analyze competition?

6. How do firms communicate their positioning?

7. What is a brand, and how does branding work?

8. How can market leaders expand the total market and defend market share?

9. How can companies differentiate products?

10. How can companies achieve excellence in services marketing?

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