Explain how Advertising Practitioners View Public Relations

Instructions

? As a tool of marketing to be used to promote sales of the company’s products or services. As a job that can be avoided until the company recieves bad publicity. As the umbrella process that companies should use to manage their continuing relationships with their various publics. As an activity to be used in combination with other types of sales promotion. As a task that can be be performed only by a professional public relations expert.

d
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