Paper instructions:

Q1.1 Cleveland Clinic Abu Dhabi is a unique and unparalleled extension of US-based Cleveland Clinic’s model of care, specifically designed to address a range of complex and critical care requirements unique to the residents and communities of the United Arab Emirates. This hospital is trying to offer high-quality patient service by cutting down unnecessary costs. Examine the important quality costs that are relevant for Cleveland Clinic Abu Dhabi in the UAE context with valid reasoning? [5 Marks] For 1.1, the student will be able to suggest at least four quality costs for the Cleveland Clinic (4 marks) with valid reasoning (1 Mark ). Q2.1 Al Zahra Hospital Dubai was established in 2013, with the main aim to provide premium medical care and comfort, through the state of the art equipment and world-class medical experts. Al Zahra is trying to improve its service quality by applying some of the service quality models that are used in modern operations management. Apply the service matrix model to the Al Zahra Hospital scenario and offer your suggestions for improving its service delivery in the context of UAE. (6 marks) Rubric : For Q 2.1, the student will be able to apply the service matrix model to the Al Zahra Hospital scenario by identifying least four suitable quadrants (4 Marks) and offer at least two valid suggestions for improving its service delivery with suitable reasoning (2 Marks). 3.1 Logitech is a popular Swiss company focused on innovation and offers products and experiences that have an everyday place in people’s lives. Logitech has developed into a multi-brand company designing products that bring people together through webcams, music, gaming, video, and computing. For the past 3 months, several buyers in the UAE have noticed that its webcams are not available in retail and online stores. Industry experts quote supply chain management related problems for this development and are advising customers to wait for some time until the supply and demand issues are addressed. What suggestions would you offer to Logitech company on developing and managing its supply chain network in the UAE? [4 Marks]. Identify the bullwhip Issues in this context ? [ 2Marks] Rubric: Students are required to present information on developing a supply chain network (4 marks) and analyze at least two bullwhip problems (2 marks) for the Logitech scenario. 4.1 Clean Car is a Dubai based company officially licensed by the Dubai and Sharjah economic departments, to offer professional car cleaning services operating from approved parking premises, shopping malls, and Giant Supermarkets. The company aims to provide good quality of car cleaning services to its customers by bringing their hundreds of car washers to their homes, offices, malls, and supermarket parking. Apply the Business Process Design (Reengineering) approach of six-sigma to the Clean Car scenario and suggest suitable methods of improvement in its service delivery? [6 Marks) Rubric : For 4.1, the student will be able to explain the use of the Business Process Design (Reengineering) approach by analyzing at least four suitable dimensions of six-sigma for the service delivery improvement in the Clean Cars (4 Marks) with valid reasoning ( 2Marks). 5.1 Project Management Group (PMG) takes pride in being a locally bred professional practice firm in the UAE by specializing in Project Management activities in constructing residential, commercial, and Hospitality projects. PMG has recently signed a 5 Star Urban Resort Hotel located in Jumeirah, Dubai, and working on the design of its project charter. Suggest a suitable project charter for PMG in the UAE context with valid reasoning. [6 Marks] Rubric: For this question, students are required to explain the relevant points for an appropriate charter design by choosing at least any four dimensions ( 4 marks) with valid reasoning (2 marks).

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