UGB335 Assessment Strategic Marketing Evaluation October intake 2020Learning outcomes Knowledge The following learning outcomes will be tested in this assessment:

1Critical understanding of advanced marketing strategy and its significance in variety of contexts (global and local)

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2Assessment of the drivers affecting choice and implementation of marketing strategy

3Evaluation and application of appropriate theories and models underpinning the strategic marketing process in an organisation

4Evaluation of strategic options and planning of effective strategic marketing programmes for survival and sustenance of different organisations (public sector and private sector)Skills

5The ability to develop appropriate research and analytical skills

6Creative, innovative, critical thinking and effective communication of com

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