2 steps——-Personal Situation

Describe in one sentence, a personal case (situation) where you were in the process of making a purchase however, you abandoned it due to either a FRICTION or a GAP.

Never use plagiarized sources. Get Your Original Essay on
Elements of a successful strategy
Hire Professionals Just from $11/Page
Order Now Click here

 

Step 1 – Personal Case Study

What was the specific friction(s)and/or gap(s) in this situation that caused you to abandon?
How did this situation cause such a level of dissatisfaction that you abandoned the purchase?

Examples of FRICTIONS that will cause a consumer to abandon:

difficulty engaging in online sites,
confusing signage or pricing,
level of employee service,
amount of time spent completing a purchase,
limited or no assistance,
pressure tactics by sales associates,
second thoughts due to _____?______.

Examples of GAPS that will cause a consumer to abandon:
-limited information,
-unsatisfactory reviews,
-lack of or loss of trust,
-sales associate could not answer questions,
-determined purchase did not meet your core values,
-did not have in stock (e.g., at all, or in model/core/size you needed),
-had second thoughts due to some situational event (X).

 

STEP 2: Write an Actionable Strategy for Personal Case Study

Develop 1 Actionable Strategy that would have prevented your abandoning the purchase.

From your point-of-view (POV), develop an actionable strategy that the retailer/service provider could have used to move you to complete your purchase (conversion).  Your actionable strategy must include the following 3 elements of a successful strategy.  It must be:

ACTIONABLE –
What action by the sales associate/manager/brand would have convinced you to complete the purchase?
RESOURCES –
What additional resources would motivated you to complete the purchase?
SITUATIONAL –
What point in your path to purchase would this strategy have moved you to complete the purchase?

For a custom paper on the above topic or any other topic, place your order now!

What Awaits you:

• High Quality custom-written papers

• 100% Privacy and Confidentiality

• Timely delivery guarantee

Open chat
Lets chat on via WhatsApp
Hello, Welcome to our WhatsApp support. Reply to this message to start a chat.