II. Assignment (helpful prompts are in section III below). This assignment is worth 50 points. It is okay if some items overlap more than one section.

1. Conduct a SWOT analysis, mentioning 4 of each: Strengths, Weaknesses, Opportunities, and Threats (10 points).
2. Discuss a Porter’s five industry forces analysis of Kroger. Based on this analysis, how attractive is this business? (15 points).
3. Complete an analysis of the general environment for Kroger using PESTEL analysis [Political, Economic, Sociocultural, Technological, Environmental, and Legal Environments] (15 points).
4. Examine your findings and draw some conclusions (10 points).
• What is changing the most in Kroger’s environment?
• What should Kroger do to remain competitive?

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