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Global Marketing: Please solve MCQ and True or False

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  1. Customs that must be recognized and accommodated are called:
    1. imperatives.
    2. electives.
    3. exclusives.
    4. non-traditional.
    5. standardized.
  2. With respect to business customs, customs to which adaptation is helpful, but not necessary are called:
    1. imperatives.
    2. electives.
    3. exclusives.
    4. non-traditional.
    5. standardized.
  3. The aging population in Europe is a great problem for marketers because the elderly are poor and already have everything they need.

TRUE FALSE

  1. As Luci Chen sits in her office in Shanghai she is looking at her daily appointment calendar. Even though she has many appointments, she knows that she will spend quality time with each person. After all, being involved with people and being sensitive to relationships is just as important (if not more important) than sticking to a schedule. Ms. Chen could be characterized following which of the following time models?
    1. P-time–polychronic time.
    2. B-time–bimodal time.
    3. D-time–dual time.
    4. M-time-monochronic time.
    5. S-time-sequence time.
  2. Ramon Garcia is excited about his first visit to the United States. As a representative of a Mexican vegetable producer, Ramon knows that he will have to forget “Mexican time” and be aware of “American time” which is much more linear and rigid. What kind of time does America follow?
    1. P-time–polychronic time.
    2. B-time–bimodal time.
    3. D-time–dual time.
    4. M-time-monochronic time.
    5. S-time-sequence time.
  3. According to the textbook, all of the following have been defined or viewed as being corruption EXCEPT:
    1. profits.
    2. individualism.
    3. conservative dress.
    4. rampant consumerism.
    5. Barbie dolls.
  4. Which of the following are typical of Ascription-oriented cultures?
    1. Respect is based on knowledge and skill.
    2. Respect is based on seniority.
    3. Decisions are challenged on technical and functional grounds.
    4. Pay for performance is the best way to motivate managers.
  5. Which form of data below is slower and more expensive to obtain but is generally more relevant?

a.   primary

b.   data bases

c.   secondary

d.   syndicated

  1. Information collected from internal databases is an example of ________ data.
  1. primary
  2. secondary
  3. observational
  4. experimental
  5. ethnographic

 

  1. The trend towards moving out of the cities is common over most of the world.

TRUE FALSE

  1. Since their markets are old and well-developed, Marketers in developed countries spend less on market research than do Marketers in less-developed countries.

TRUE FALSE

  1. Bangladesh’s population growth has slowed as women’s education has improved.

TRUE FALSE

  1. Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is finding a good _______ from which to extract a good ________.

a.   secondary source, statistic

b.   research firms, ransom

c.   report, data

d.   list, sample

  1. Which of the following is the cheapest and least-risky method to enter a foreign market?
    1. licensing
    2. joint ventures
    3. exporting
    4. contractual agreements
    5. direct foreign investment
  2. Which of the following modes of foreign market entry requires the biggest investment and, therefore, carries the most risk?
    1. exporting
    2. direct foreign investment
    3. contractual agreements
    4. strategic alliances
    5. joint ventures
  3. The gapminder video clarified that Bangladesh has one of the world’s highest population densitities because people have moved into the largest cities.

TRUE FALSE

  1. The percentage of poor people in the world has increased but the number of poor people has decreased.

TRUE FALSE

  1. The world is getting poorer due to overpopulation and overcrowding.

TRUE FALSE

  1. According to Hall, monochromic time cultures (M-time) such as Americans, tend to concentrate on one thing at a time.

TRUE FALSE

  1. In a lowcontext implicit-communication environment who says something, how it is said, and when it is said is very important.

TRUE FALSE

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