Paper instructions:

Before you begin writing, read these guidelines to help you prepare for and understand the case
study analysis process:
1. Read and examine the case thoroughly. (Note: You probably will have to read it more than once)
• Take notes, highlight relevant facts, underline key problems.
2. Focus your analysis.
• Identify two to five key problems or issues that you perceive in the case.
• Why do they exist?
• How do they impact the organization?
• Who is responsible for them? What are their roles?
3. Uncover possible solutions.
• Review course readings, discussions, outside research, your experience. Consider what
you have learned about global issues in your e-Book and plan to incorporate some of that
information into your report.
4. Select the best solution.
• Consider strong supporting evidence, pros, and cons: is this solution realistic?
Drafting the Case
Once you have gathered the necessary information, a draft of your analysis should include these
general sections:
1. Introduction
• Identify the key problems and issues in the case study.
• Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–
2 sentences.
2. Background
• Set the scene: Describe background information, relevant facts, and the most important
issues about the case study.
• Identify, list and describe the significant issues that are discussed in the case.
3. Evaluation of the Case
GLOBAL Business (MG320) Global by Peng, 4th ed.
Professor J. Y. Flowers Page | 3
• Outline the various aspects of the case study that you are focusing on.
• Evaluate these pieces by discussing what is working and what is not working.
• State why these parts of the case study are or are not working well.
4. Proposed Solution/Changes
• Provide specific and realistic solution(s) or changes needed.
• Explain why this solution was chosen.
• Support this solution with solid evidence, such as:
a) Concepts from class (text readings, discussions, lectures)
b) Outside research
c) Personal experience (anecdotes)
5. Recommendations/Conclusions
• Determine and discuss specific strategies for accomplishing the proposed solution.
• If applicable, recommend further action to resolve some of the issues.
• What should be done and who should do it?
Reviewing Your Analysis of the Case Study
After you have composed the first draft of your case study analysis, read through it to check for
any gaps or inconsistencies in content or structure:
• Is your thesis statement clear and direct?
• Have you provided solid evidence?
• Is any component from the analysis missing?
When you make the necessary revisions, proofread and edit your analysis before submitting the
final draft. You are also encouraged to send a copy of your final draft to the Smarthinking Writing
When using the information in your paper from a published source (including the textbook), each
source must have two citations:
• An in-text APA citation within the body of your report and,
• A fully-formatted APA citation listed on a References or Works Cited page at the end of
your report.
See item VII. In the following section.
This is what your report should consist of:
I. A Cover page consisting of
• Title of this project: Political Risk of Doing Business in Thailand
• Title of this course: (use the name of this course)
• Your Name
• Semester: Winter 2021
GLOBAL Business (MG320) Global by Peng, 4th ed.
Professor J. Y. Flowers Page | 4
II. Introduction (a brief overview of situation/phenomenon) including a Thesis Statement.
III. Analysis of the key or most relevant issues described in the case. (This section must be
structured in a list with a brief explanation for each item.
IV. Background information – Provide a brief overview about Thailand’s government, culture
economy and the risk of doing business there. (length = no more than 2 pages max.).
For information about Thailand visit: By Country >> globalEDGE: Your source for Global Business
Knowledge (
V. Conclusion/Recommendations (written in your own words).
VI. Answers to the case study questions.
VII. References – While you generally do not need to refer to many external sources when
writing a case study analysis, you might use a few. When you do, you will need to properly
reference these sources, which is most often done in one of the main citation styles,
including APA, MLA, or Harvard.
The most helpful way to correctly format a citation in WORD™ is by using the References
button on the command line at the top of the WORD™ display screen. There is also a
helpful document about APA citations in the Start Here folder.
The Format of your report:
• Page length = (a minimum of) 8 pages (including the Cover and References pages)
• Line spacing = 1.5 inches.
• Insert page numbers
• The use of descriptive headers and separators (i.e., bullets, alphas, numbers, etc.) to
distinguish discussions is expected.
Things to Avoid When Writing Your Analysis
Whenever you deal with a case study, remember that there are some pitfalls to avoid! Beware of
the following mistakes:
 Excessive use of colloquial language (even though it is a study of an actual case, it
should sound formal)
 Lack of statistical data (give all important data, both in percentages and in numbers) if
appropriate. (limit = only 1 page data chart)
 Abuse of detail (state only the most significant facts, rather than drowning the reader
in every fact you find).

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