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Question 7 1 pts When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, “Join the cola dropouts.” The purpose of this advertising campaign was most likely to: O retain loyal customers O act as reminder advertising O move the cola into the maturity stage of its product life cycle O get customers to try the new product O support a mass marketing strategy

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Question 8 1 pts Which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise? increase the amount and frequency of use O provide information O create product awareness O get consumers to try their product O identify target market(s)

Question 9 What are the two distinct markets toward which sales promotions can be targeted? O consumers and members of the marketing channel O external and internal customers O domestic and foreign O retailer and manufacturer O rural and urban

Question 10 A(n) is an independent wholesaler who buys related product lines from many manufacturers and sells them to industrial users. industrial manufacturer distribution leader industrial distributor O market manager O product manager

Question 11 1 F Abercrombie & Fitch stores are aimed at college-aged consumers. The parent company also operates retail clothing stores under the name Hollister, which are targeted to 14- to 18-year-olds and under the name Abercrombie, which sell children’s wear. Abercrombie & Fitch operate: O hypermarts O factory outlets O convenience stores O specialty stores O department stores Question 12 15 is the act of informing, persuading, and reminding the target market about a product. O Marketing O Distribution O Promotion o Operations Motivations

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