IDENTIFY, LABEL, and DISCUSS the functions performed by each channel member in Amazon’s marketing channels (chapter 14). How do they add value for its customers? Logistics are a key differentiating factor for Amazon. EXPLAIN some of their strategies using terms from the text. What important retailing trends (chapter 15) impact Amazon? Why? CURRENT CLIMATE: At the moment, there are substantial environmental forces impacting Amazon. What has their reaction been? What is the impact on their supply chain? What recommendations would you make?
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