Discuss the Functions Performed by Each Channel Member in Amazon’s Marketing Channels

Instructions

IDENTIFY, LABEL, and DISCUSS the functions performed by each channel member in Amazon’s marketing channels (chapter 14). How do they add value for its customers? Logistics are a key differentiating factor for Amazon. EXPLAIN some of their strategies using terms from the text. What important retailing trends (chapter 15) impact Amazon? Why? CURRENT CLIMATE: At the moment, there are substantial environmental forces impacting Amazon. What has their reaction been? What is the impact on their supply chain? What recommendations would you make?

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