Paper instructions:

1. What’s the difference between a direct and an indirect marketing channel? Could you give a real example of each?

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2. What is an issue that can cause out-of-date information to be exchanged in the EDI?

3. In your experience with online shopping, can you think of an example of a company that has some issues managing their actual inventory against their website offerings?

4. What are the benefits and downfalls of adopting a JIT inventory system?

5. What issues should manufacturers consider when choosing retail partners?

6. Are organizations that provide services to consumers retailers?

7. What challenges do retailers face when marketing their products through multiple channels?

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