Paper instructions:

9:46 7 LTE Ims.ku.edu.bh KU LMS 21 Maryam communication and has no formal marketing communications strategy. Ana has just employed you as a marketing expert to help her improve her business a) Suggest how Ana could use TWO of the promotion mix elements to better communicate CampusArt to current and potential customers. As part of your answer you should compare and contrast the two promotion mix elements that you have chosen. 1 b 5 Discuss the pros and cons of using a multichannel marketing strategy in order to expand the business. Then, discuss how TWO of the four characteristics of online media (i.e. Addressability, Interactivity, Connectivity, and Control) could be used to create added value for CampusArt’s customer base. Submission ctatur

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