Paper instructions:

In Module 1, you read an article by leader/organizational power guru Jeffrey Pfeffer. Part of your Module 4 materials is an article by Robert Cialdini. As you might have guessed by now, Pfeffer and Cialdini are two of the most famous and popular authorities on power, influence, and persuasion.

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Find at least one online video by Cialdini that discusses persuasion. Post the link to the video and share your thoughts.
After viewing at least one of Cialdini’s videos on persuasion, discuss the following in your first post during the first week of the class:

Who do you think is more persuasive given what you’ve read about persuasion for this module—Pfeffer or Cialdini?
In what ways do you think these gurus are similar or different?
Your second task for the discussion is to actually go out and try to use some of Cialdini’s techniques from his videos or the background readings. You can try them on a coworker, a family member, or even a salesperson that you are trying to coax into giving you a better deal. Did it work? How did these tactics work compared to what you tried for the Module 3 discussion? Would you try this technique again? Share your story with your classmates sometime during the second week of the module.

Assignment Expectations

Each original discussion thread should contain a minimum of three paragraphs of substantial information and at least 1 citation and reference from the required or optional readings list. The citation and source must be cited and referenced according to APA.

Additionally, this assignment requires that you respond to two class peers with at least two paragraphs of substantial information that carries the conversation forward.

Required Reading
To introduce yourself to the topic of this module, take a look at the following short article by a leading expert in the area of persuasion, Dr. Robert Cialdini:

Cialdini, R. B. (2013). The six principles of persuasion. [Books24x7 version] Available in the Online Library.

Now take a look at this more detailed reading to expand your knowledge of persuasion:

McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.org

Finally, note that for the SLP you will have to write your own persuasive memo. The above links will give you an overview of the basic concepts of persuasion. But for some practical guidance here are a few persuasion guides that will be of great assistance to you in preparing for your Case Assignment. No need to go through all of them in detail, but take a look and use one of them as part of your guidance for your SLP.

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