Paper instructions:

Required Reading
To introduce yourself to the topic of this module, take a look at the following short article by a leading expert in the area of persuasion, Dr. Robert Cialdini:

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Cialdini, R. B. (2013). The six principles of persuasion. [Books24x7 version] Available in the Trident Online Library.

Now take a look at this more detailed reading to expand your knowledge of persuasion:

McLean, S. (2012). Chapter 14: Presentations to persuade. Communication for Business Success. Lardbucket.org

Finally, note that for the SLP you will have to write your own persuasive memo. The above links will give you an overview of the basic concepts of persuasion. But for some practical guidance here are a few persuasion guides that will be of great assistance to you in preparing for your Case Assignment. No need to go through all of them in detail, but take a look and use one of them as part of your guidance for your SLP.

Optional Reading
McIntosh, P., Davis, J. H., & Luecke, R. (2008). Chapter 9: When you aim to persuade. Interpersonal communication skills in the workplace. New York: AMA Self-Study. [EBSCO eBook Business Collection]

Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review, 76(3), 84-95. [Business Source Complete]

‼Module 4 – SLP‼
PERSUASION
For this assignment, review the basic concepts of persuasion discussed in Cialdini (2001) and McLean (2012). Make sure you are clear on the distinction between argument, persuasion, and propaganda.

Once you have finished reviewing the background materials, think about communication that you receive in your daily life that is intended to sway your attitudes, opinion, or behavior. This could be communication from your employer, YouTube videos, TV advertisements, spam email, and a host of other communication that you are exposed to in your daily life. After reviewing some communication examples, write a 3-page paper with a minimum of two scholarly sources (citing and referencing) addressing the following questions:

Describe a communication example that you have seen that is best described as propaganda. In addition to describing the communication, explain why you think this was propaganda rather than argumentation or persuasion.
Now find a communication example that you think is a good example of argumentation.
Last, but definitely not least, find a communication example that is best defined as persuasion and best fits the concepts of persuasion discussed in Cialdini (2001) or McLean (2012). Explain why you think this communication best fits the definition of persuasion rather than propaganda or argumentation.
SLP Assignment Expectations
SLP assignments are to be prepared in Microsoft Word and should be 2 to 3 pages in length in addition to a cover page (course name and number, module number, session name, student name, and date prepared) and reference list (double-spaced, 12 pt. type, Times New Roman font) with a 2- to 3-sentence introduction, a body, and a 2- to 3-sentence conclusion. Use Trident University International’s cover page and the present the reference list page in APA format.

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