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Case Study Email Marketing Mailien increased email open rate from 20% to 29% by resending emails Over the past 3 years, many marketing experts have declared email marketing to be dead, or at least increasingly ineffective. Hopefully, your competition has read this nonsense and is following it. We keep seeing huge growth in many aspects of email marketing. One study by Email Marketing Gold revealed that the ROI for every S1 invested in email marketing can be up to $40 – far more than other channels You need to develop an effective email marketing campaign, because that’s where the results come from. Brands that aren’t seeing great results from their email list are most likely doing something wrong. It’s possible their email subscribers don’t trust them. Building rapport is crucial if you want to convert subscribers into customers. This is especially critical when you’re selling a product Mailigen is a provider that helps companies improve their email, mobile and social efforts. These three aspects of digital marketing are the building blocks that you need if you want to thrive. But just offering an email marketing solution doesn’t mean your subscribers are going to open your emails. You’ve got to be creative. And creativity begins with a deep understanding of your target audience. Remember that they’re not just email subscribers, but real people who have a need that is hunting for a solution. Back to the Mailigen case study: The company used to struggle to improve its email open rates. Its normal open rate hovered around the industry average open rates that hovered somewhere between 10-20% for e-commerce, publishing and media. But Mailigen wanted more. First step: The company crafted an email to their subscribers about using symbols in email content. The subject line read “Make your emails stand out with symbols.” From Mailigen Team SMake your email standout with symbols To Me MONTHL MAILIGEN emails stand out with symbols. From Mailigen Team Make your emails standout with symbols Ye Me MALIGEN Include symbols in subject lines to engage your readers chaliges Duterte ang Lerskick off the year with you is to attract attention, highlight the made a place for entre words, show your brand to be trendy, and mate with your clients Frieder way you are not sure how formato Dewan.com Lates| Second step: This email performed fairly well, producing an open rate of 20.5%. Mailigen wanted to see if they could improve on that rate. So they used their latest feature of behavioral segmentation to map out their email list. A week later, they selected all those who hadn’t responded to the first email and tweaked the subject line to be more compelling – “send emails with awesome symbols in subject.” Meiligen Team fuSend email with awesome wynbos in subject Te Me MONTHLY MAILIGEN Include symbols in subject lines to engage your readers you set the holidays ces Our Tew Year ch you want Lesick of the year with me bities to attraction, highlight the email for et worde, show your brand to be trend, and communicate with your clients trend to engage your readers Lope you enjoyed the runway changes www choras Let’s sick of the year with symbols in subject in de me Stines to attract attention, highlight teemasid save place for extra word, show your brand to be trendy and communicate with your clients it you are not sure how from or inform you should be we common what The content of the email remained the same and the email was resent to those who ignored the first one. About 8.6% of those who didn’t open the first one responded. Altogether, the same email newsletter generated a 29.1% open rate, just by implementing this simple strategy. As a content marketer, blogger, information marketer, product seller or author, you can learn a lot from Mailigen’s email marketing strategy. When sending emails to people, ask yourself this question: “why did they subscribe in the first place?” If you’re able to answer that question, you’ll be way ahead of your competition, because some of your competitors don’t take that into consideration. They just wake up, create an email, paste the text into their email editor and blast it out to everyone. That might have worked in the past, but in today’s marketing world where the average attention span is 8 seconds, you need to grab attention, persuade people to act and provide them with products and services that work. List segmentation is powerful. If you need more proof, here are two more brands that followed the same approach: Like Mailigen, they then analyzed their email statistics and selected email subscribers who didn’t open the previous email. This group of subscribers became a specific and high-converting segment. The same email was sent – but the subject line was changed to better suit this new segment by including a phone number, making it easier for people to call even if they didn’t open the email. Question no 1. So how did Mailigen increase its open rates Hy | Lys to The content of the email remained the same and the email was resent to those who ignored the first one. About 8.6% of those who didn’t open the first one responded. Altogether, the same email newsletter generated a 29.1% open rate, just by implementing this simple strategy As a content marketer, blogger, information marketer, product seller or author, you can learn a lot from Mailigen’s email marketing strategy. When sending emails to people, ask yourself this question: “why did they subscribe in the first place?” If you’re able to answer that question, you’ll be way ahead of your competition, because some of your competitors don’t take that into consideration. They just wake up, create an email, paste the text into their email editor and blast it out to everyone. That might have worked in the past, but in today’s marketing world where the average attention span is 8 seconds, you need to grab attention, persuade people to act and provide them with products and services that work. List segmentation is powerful. If you need more proof, here are two more brands that followed the same approach: Like Mailigen, they then analyzed their email statistics and selected email subscribers who didn’t open the previous email. This group of subscribers became a specific and high-converting segment. The same email was sent – but the subject line was changed to better suit this new segment by including a phone number, making it casier for people to call even if they didn’t open the email Question no 1. So how did Mailigen increase its open rates from 20% to 29%? Question no 2. How to make it easy for customers? Question no 3. What are the benefits driven subject line? Question no 04. Eplain the content of email used by mailigen?
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