Discuss how the Process of Customer Accommodation Strategies can be Developed and Improved

Instructions:

I have to write the structure essay for the assignment below:

Write a structured essay to discuss how the process of customer accommodation strategies can be developed and improved by analysing the satisfaction and quality model, provided and included on the following page.
Include practical examples from a company with which you are familiar to illustrate your answer.

my question is:

1. how can I find the reference for this assignment

2. Which example should i mention in my assignment

3. Can you suggest me the suitable outline for this assignment