Perspectives JM


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Environments and Networks

The community that an organization is embedded in can be vast in today’s online world. Targeting specific organization populations, or corporate demographics, is a readily available tool in the digital era (Scott & Davis, 2007). These tools directly impact the ability of an organization’s ability to initiate change for adaptation and selection of survival (Scott & Davis, 2007). This phenomenon is readily understandable when considering Darwin’s Theory of Evolution (Grandinetti, 2018). Still an organizations population can be completely transformed due to new technology or other environmental factors. For example, newspapers were a staple for those wanting to stay abreast of the news around them. However, the digital era has pushed many printed publications to social media outlets to remain relevant to people (Welbers & Opgenhaffen, 2018). Selection of survival implies transferring or morphing with the digital era instead of replicating the old. Innovating and modifying routines to meet the new demands faced by some organizations is a part of evolution (Grandinetti, 2018). Networks have developed and entrenched themselves in the environment of today’s organization.



The impacts to the environmental process are done through networks, or channels, that lead to political, regulatory, or consumer demand for changes. Imagine a world where a channel or network stream can mean revenue generation or store liquidation. This is the world today where a social media platform can be the difference between sales or not due to social ties in one’s network (Kim & Kim, 2018). With the massive presence of applications on the world wide web comingled with smart phones at one’s fingertips it begs little question why people become influenced by the notifications they receive. Still at the heart of organizational development is the ability to remain effective in their product or services. Sustainable growth, or just sheer sustainability, can be a hard sale given the factors of the community and environment (Mensah, 2019). A prime example of this is energy sectors like coal or natural gas.

The environmental impact from social media, consumers, and politicians on energy production has almost developed into a catchphrase where ‘clean energy’ is the only acceptable terminology. Granted all logical arguments for energy production are valid as society requires energy as it fuels life. However, the question becomes one of consumption to sustainable consumption to environmentally sustainable use. Energy consumption models can only gather so much intelligence as “behavior is highly personal and variable across different types of people and more difficult to generalize than other types of energy data” (Amasyali & El-Gohary, 2018, p. 1202). Here the authors identified the environmental impact on energy consumption predictions and acquisition as human behavior is diverse. The development of energy consumption models impacts an entire origination population with the admittance of irradicate behavior in consumers hindering data.

A heartbeat felt throughout the world energy is not a foreign concept for many. Either one has it or they do not. However, energy consumption as an organization labeled as community energy is heavily dependent on external actors at the state, local, and private levels (Cramer et al., 2018). The organizations, or institutions, that control energy are regulative, normative, and cultural-cognitive (Scott & Davis, 2016). Within this example it is easy to witness that energy, as an institution, meets the three conceptions of institutions. Yet, this also implies that they are subject to political motivations and innovation through infrastructure funds that can be hindered or tied up in bureaucratic processes. Which is asinine given that the social facts (Scott & Davis, 2016) of energy involves the community (Cramer et al., 2018) and monetary revenue is generated from said community. Obviously, the actions of the government through funding or subsidiaries impacts their overall budgets (Cramer et al., 2018). Still policies can change with each elected official.

Thus far, process have been limited to external process that happen through the environment. These highlighted processes are the online format many use throughout their weeks to the less tangible process of government run entities that provide everyday services. The key takes are that process the institutions and organizations must comply with what can be remarkably different from field restructuration due to social media, or governance structure which shifts with leaders, yet remains impactful to the actor and consumer.


The environmental areas effecting organizations are the creation of new organizations, technological changes, ecological processes, and more. Creating new organizations, or entrepreneurship, usually involves two or more people with strong ties such as family (Scott & Davis, 2007). However, when thinking of new organizations, it is a logical conclusion that an organization would make another smaller organization to meet its need. For example, Amazon, if it does not already, would benefit from making their own cardboard boxes and tape since they mail out an abundance of packages. This would cut cost and add these new smaller reproducer organizations to the overall portfolio of Amazon. Additionally, it would provide low-cost shipping supplies to itself while offering them for sale to smaller vendors using the Amazon shipping system. Hypothetically, of course, it makes sense. However, disposable packaging is an unsustainable use of resources (Bridgens et al., 2017). This idea of sustainable resources and consumer interaction is taking on new meaning for youth.

Another environmental impact is consumers. Specifically, the new consumers that are entering the market between ages 16 to 20 years (Korsunova et al., 2021). These younger consumers are an environmental area that will require adaption for an organization to survive. These youth are considered digital natives and have developed a conscientious approach to consumerism (Korsunova et al., 2021). While young people are evolving into adults their consumer habits and approaches must be considered in an agency or organization is going to survive. The ability to build innovative organization is prime for meeting these younger consumers demands on the consumer cycle. Younger consumers have a vast network of connectivity options available which helps enrich and maintain influential ties. This allows the environmental impact of an organization to reach global dominance.

New technology and its application will continue to advance as time moves forward. These changes can come from external threats or competition or internal inefficiencies. The point is organizations and institutions will be influenced by consumer, or constituent, demand. The problem bears fruit when an institution is subjected to polarized politics that ripple through the economy. Like when the FCC revoked the net neutrality regulations (Gonzalez, 2017). Regulations, good or bad, shape the markets of America and could have an impact on globalization like tariffs or trade wars.


The various types of networks are so vast it is hard to describe without limiting the parameters of what is defined as a network (Scott & Davis, 2016). This has been done through redefining the ego network, overall network, and network position. To illustrate these concepts the ego network is the nodes that connect say all the members of a Tribe like tribal administration, the health clinic, casino, etc. The overall network is the individual members who are all actors for said tribe as every tribal member has a voice and, if they are over 18, a vote. The network position is my immediate family, this includes grandparents/kids, within the tribe. Families within the Siletz Reservation usually voice their opinions to the community as one even though they may disagree internally. There are several measures to determine a networks capability.

Distance in a tribal community has a unique place holder as two actors could be peers inside the hierarchal structure of the organization. However, family ties can bolster this connection or past grievances can hinder this connection. In this example, distance changes too depending on how so-so treats their immediate family and so forth. One of the best gauges of a tribal network is centrality. If tribal council and leadership are united then, usually, the tribal members are united. Their voices from the biggest families within the tribal community resonates with closeness and centrality as they put aside their own family quarrels to unify us. This example is limited in scope as there are quite a few different measurements for networks (Scott & Davis, 2016). The flow of information, or gossip, through a tribal network runs better than local plumbing. The ties of the community keep interorganizational disputes aside for the greater good. This is the only reason Tribal Nations have advanced in Indian Country.


In conclusion many factors impact the organizations community, population, and environmental operations as there influences in the processes and areas of focus an organization chooses to be a part of. Networks can apply to anything if defined properly; however, the key take a way is defining the system so that it is measurable. Young consumers are reshaping the environment that organizations operate in and the digital era has changed consumerism forever.



Amasyali, K. & El-Gohary, N.M. (2018). A review of data-driven building energy consumtion prediction studies. Renewable and Sustainable Energy Reviews, 81(1), 1192-1205.

Bridgens, B., Powell, M., Farmer, G., Walsh, C., Reed, E., Royapoor, M., Gosling, P., Hall, J., & Heidrich, O. (2018). Creative upcycling: Reconnecting people, materials and place through making. Journal of Cleaner Production, 189, 145-154.

Brooks, J.S., Waring, T.M., Mulder, M.B., & Richerson, P.J. (2018). Applying cultural evolution to sustainability challenges: an introduction to the special issue. Sustainability Science, 13, 1-8.

Creamer, E., Eadson, W., Veelen, B., Pinker, A., Tingey, M., Braunholtz-Speight, T., Markantoni, M., Foden, M. & Lacey-Barnacle, M. (2018). Community energy: Entanglements of community, state, and private sector. Geography Compass, 12(7), 1-16.

Gonzalez, R. (2017, December 14th). FCC revokes the net neutrality rulesNordVPN.

Grandinetti, R. (2018). Is organizational evolution Darwinian and/or Lamarckian? International Journal of Organizational Analysis, 26(5), 858-874.

Kim, W. & Kim, N. (2018). Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce. International Journal of Information Management, 39, 38-48.

Korsunova, A., Horn, S., & Vainio, A. (2021). Understanding circular economy in everyday life: Perceptions of young adults in the Finnish context. Sustainable Production and Consumption, 26, 759-769.

Mensah, J. (2019). Sustainable development: Meaning, history, principles, pillars, and implications for human action: Literature review. Cogent Social Sciences, 5(1), 1-21.

Scott, R.W. & Davis, G.F. (2016). Organizations and Organizing: Rational, Natural, and Open System Perspectives.Routledge: Taylor and Francis Group.

Welbers, K. & Opgenhaffen, M. (2018). Presenting news on social media: Media logic in the communication style of newspapers on Facebook. Digital Journalism, 7(1), 45-62.


 Martin, J-BMAL710_B06_ DB3.docx (21.976 KB)

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