Paper instructions:

Q2 List four of your favorite brands of bakery/confectionary and do the following analyses for each brand. (20 marks) a) What does the brand represent to you? b) Have you used each one of them and liked all? c) Comment on whether it is comfortable familiarity? d) Is the brand representing a promise? What is the promise? e) Why or why not, you are brand loyal to it?

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